Designers of digital content have long known that online information is fundamentally different from its paper counterpart. Get this same knowledge in a six-hour workshop that applies the WordTask writing process to the documents produced for digital presentation—web pages, social-media  posts, eNewsletters and blogs. We also show you how to use AI tools in the writing process.

Who Should Attend
Anyone who contributes to the design and writing of Web pages, for the following types of information:

• marketing materials, such as media releases and advertising
• procedures and instructions
• detailed descriptive information
• social-media announcements

Course Topics
In this six-hour workshop, you will learn to

• determine which digital channel suits you content
• analyze your audience according to the tasks it comes to your page to performp
• design your digital space effectively, according to accessibility criteria for links and graphics
• anticipate the reader’s need for varying levels of detail 
• ensure that readers can navigate your site easily
• write in a style appropriate to the digital documents
• measure your site’s effectiveness with a usability checklist
• use AI tools for digital content