This 12-hour course is designed specifically for writers who must provide persuasive marketing information. The course focuses on writing media releases, marketing documents, annual reports, and other promotional materials. We offer strategies for converting dense technical detail into crisp, focused promotional information. We also show you how to optimize AI tools for your marking materials.

Who Should Attend
Anyone who must give technical documentation a marketing or promotional focus in documents such as

• annual reports
• product descriptions
• press releases
• newsletters
• information letters

Course Topics
In this 12-hour workshop, you will learn to

• use an efficient writing process: planning, design, drafting, revision
• apply AI tools to key parts of the process
• derive an effective strategy for converting purely technical information into marketing and promotional materials
• understand the motivational nature of marketing materials
• employ story-telling techniques to motivate readers
• use models for persuasive and compelling promotional documents
• apply effective structure to news releases and information letters
• guarantee that information in the document is easy and fast to locate
• write in a style appropriate to marketing and promotional information
• identify and correct the grammar errors