This 12-hour course offers a comprehensive writing process for strategic and persuasive documents, with techniques to sharpen your awareness of your readers’ needs and attitudes, to organize your ideas, and to spot errors in grammar and style. The course offers hands-on application of practical skills, including tips for using AI tools. We offer a variation on this course designed specifically for writers working in internal audit and evaluation.

Who Should Attend

• Writers of strategic documents that must persuade, motivate, or provide compelling arguments using detailed information.
• Specialists, such as economists and medical professionals, who work with detailed and specific terminology.
• Managers who write high-impact documents.

Course Topics
In this 12-hour workshop, you will learn to

• plan documents that persuade
• understand the function of strategic documents from the needs of the audience
• research detailed information quickly and with focus
• use the ‘Pyramid Principle’ to place your message front and center
• use specific strategies for comparisons, evaluations, cause-and-effect analyses, and others
• stay on track while writing quickly
• recognize and correct common grammar and stylistic errors
• eliminate business cliches
• write clearly and concisely
• use AI tools for writing strategically and persuasively