WRITING STRATEGIES
FOR THE WEB

With the rapid growth of the World Wide Web for marketing and knowledge-sharing, an ever-increasing number of information developers now confront the very specific demands of this medium.

Interface designers have long known that online information is fundamentally different from its paper counterpart. Now you can get this same knowledge in a two-day workshop that applies the WordTask writing process to the Web--from the planning and design of the site, through to the revision of its text.

Note: For in-house sessions, we can combine the techniques of any of our other courses for specific Web application. This course is not a workshop in either HTML or Java scripting.

A public session of this course has been scheduled in Toronto.

Who Should Attend

Anyone who contributes to the design and writing of web pages, for the following types of information:

• marketing materials, such as press releases and advertising
• procedures and instructions
• detailed descriptive information

Course Topics

In this two-day workshop, you will learn to

• determine which materials belong on the web and which do not
• apply the writing process to web-based documents: planning, design, drafting and revision
• distinguish paper-based design from web design principles
• anticipate the reader's need for varying levels of detail on the site
• apply techniques for writing technical descriptions and procedures
• ensure that the visitor can navigate your site easily
• write in a style appropriate to the Web
• identify and correct the grammar errors
• measure your site's effectiveness with a usability checklist