THE TOTAL-QUALITY
CONNECTION

Our approach helps you build a communications process that applies the principles of total quality management (TQM) to your documents. With the WordTask approach,

• learn to define your audience as your client or customer
• measure audience needs in the structure and content of your documents in the planning phase
• determine the relevance of your material before committing time and effort to writing a draft
• apply quality checks to a document as it evolves, not after the fact
• cut writing time by making changes to your document efficiently as it takes shape
• measure and apply audience feedback to your documents, ensuring the continuous improvement of your writing process

And we practice the same quality principles ourselves: we measure our customer needs before, during, and after our courses through our own evaluation instruments.