WRITING
BUSINESS CASES

This two-day course provides a comprehensive writing process specifically applied to business cases. These documents must often articulate complex business or technical requirements in a persuasive strategy that wins the reader's buy-in.

Through the course, you will learn the current conventions for writing business cases to secure funding for products and services within your organization.

We strongly recommend that participants bring their own documents--either completed or in progress-- to the training session to allow the immediate application of the course principles to their own work.

Who Should Attend

Those who routinely write business cases that must clearly document the requirements, specifications, or user needs for their organizations.

Course Topics

In this two-day workshop, you will learn to

• apply a "total-quality" writing process to business cases
• realize time savings with a four-phase approach: planning, design, drafting, and revision
• analyze the benefits and needs for the enhancements the business case proposes
• understand the context for the requirements in the bigger picture of the organization's business objectives
• develop persuasive strategies for business cases, including those for evaluating pros and cons, the viability of options, and their relationship to desired outcomes
• use graphics and formatting conventions effectively
• employ drafting techniques, designed for business cases, for description and procedures
• organize business cases clearly and succinctly
• write recommendations and options that inspire action and confidence in the reader
• recognize and correct common grammar and style flaws